gavel and juul

Juul Agrees to Pay North Carolina $40M in Lawsuit Settlement

Juul Labs Inc., the company that makes JUUL electronic cigarettes, will pay $40 million to the State of North Carolina in a landmark, first-of-its-kind settlement. It also pledged to do more to prevent underage use and sales, according to multiple news reports. Attorney General Josh Stein sued Juul Labs in May 2019, making North Carolina the first of several states to initiate legal action against the company.

Juul is accused of leveraging ‘unfair and deceptive practices that targeted young people,’ according to the Associated Press. Juul lawsuits launched by states such as North Carolina, Massachusetts and Pennsylvania, as well as hundreds of personal injury, class action, and mass tort claims such as that initiated by Neinstein Personal Injury Lawyers, allege that these practices led to a massive increase in youth nicotine addiction. Use of e-cigarettes among teenagers skyrocketed more than 70 per cent following Juul’s launch in 2015.

“Juul sparked and spread a disease – the disease of nicotine addiction,” said Attorney General Stein following the settlement announcement. “They did it to teenagers across North Carolina and this country simply to make money. Today’s court order will go a long way towards ensuring that their e-cigarettes product is not in kids’ hands, its chemical vapor is out of their lungs, and that the nicotine does not poison or addict their brains.”

Following massive backlash and a wave of Juul lawsuits, the company began limiting its advertising and social media activities several years ago. Today, it does not advertise on or use social media to promote its products. It has also pulled most of its popular flavoured pods from the US market – today, menthol is the only remaining option. As a result of these actions, youth vaping is in decline. Roughly 28 per cent of American teens vaped in 2019; today, that number is under 20 per cent.

“This settlement is consistent with our ongoing effort to reset our company and its relationship with our stakeholders, as we continue to combat underage usage and advance the opportunity for harm reduction for adult smokers,” said Juul, in a statement, after the settlement announcement. “We seek to continue to earn trust through action.”

From health experts’ point of view, and from the point of view of the plaintiffs and lawyers in dozens of ongoing Juul lawsuits, the company will have to continue to earn trust. While some experts agree that its product is an effective tool for long-term smokers transitioning away from traditional cigarettes, additional measures like discontinuing menthol-flavoured pods would help further mitigate underage usage.

Contact Us to Learn More About our Juul Lawsuit

If you currently use a Juul or have Juuled in the past, you may be eligible for compensation through our Juul lawsuit. Fill out the confidential case review form on our homepage for a free, no-obligation case assessment.

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Massachusetts launches JUUL lawsuit

Massachusetts & Pennsylvania Sue JUUL

Massachusetts became the latest state to bring legal action against Juul Labs last month. The lawsuit, announced by Attorney General Maura Healey on February 12, contains striking allegations that the company advertised to minors in its early days. Specifically, it claims that the company purchased, or paid a supplier to purchase, advertising space on youth-focused websites including those for Nickelodeon, the Cartoon Network, Seventeen magazine, and numerous other educational and lifestyle sites targeted at children and teens.

The state also claims that Juul Labs declined a proposal from a former marketing provider to create messaging aimed at adult smokers. Instead, it is alleged to have hired an in-house art director to produce a ‘youth-oriented campaign featuring beautiful models in provocative poses,’ according to the New York Times.

“Juul decided against doing an ad campaign designed for an older audience and instead specifically chose one that targeted young people,” said Attorney General Healey, per the Times. “The information that we uncovered in our investigation demonstrates Juul’s intent – they didn’t accidentally create an advertising campaign with young and attractive people – that’s what they were going for all along.”

JUUL’s inappropriate advertising to young people and non-smokers is central to the JUUL lawsuit for which we are currently accepting clients. We are also concerned about insincere messaging around the product’s nicotine levels.

The Massachusetts lawsuit additionally claimed that JUUL sought to recruit media personalities with large underage following, including musician Miley Cyrus, model Cara Delevingne, actor Kristen Stewart, and fashion personalities Luka Sabbat and Tavi Gevinson.

Massachusetts wasn’t the only state to bring action against Juul Labs last month; Pennsylvania also sued the company, alleging it ‘misled consumers about the addictive nature of its liquid nicotine pods and marketed them to youths,’ the Times reported.

If you have experienced mental, physical, or emotional side effects from using JUUL, fill out a free, confidential case review on our homepage. You may be able to secure financial compensation for the losses you have suffered through our JUUL lawsuit.

flavoured pods linked to juul lawsuit

Ontario Moves to Ban Flavoured Pods, Cap Nicotine Concentration

In a move that has won support from health experts and anti-smoking activists across the province, the Government of Ontario announced plans last week to ban convenience stores and gas stations from selling most flavoured e-cigarette pods. It also plans to cap nicotine concentrations available in pods at those locations.

Playful flavoured pods and high nicotine levels in e-cigarettes are under intense scrutiny in North America. Our JUUL lawsuit alleges that JUUL’s youth-focused advertising, combined with flavours like fruit, cucumber, and mango, contributed to a nicotine addiction crisis in the United States and Canada.

The province’s proposed regulations won’t apply to specialty, adult-only vaping shops where proof of age is required to make a purchase. Some industry spokespeople have praised this aspect of the law, saying that fewer flavours in convenience stores will restrict access to youth without limiting options for adult smokers who want to transition away from tobacco.

However, there are concerns that young people will find a way to access their favourite flavoured pods. Last year, Health Canada reported an “unacceptable” level of noncompliance with federal vaping laws at specialty vape shops across the country. According to the Globe and Mail, the department submitted a letter to retailers claiming that more than 80 per cent of vape shops sold or promoted vaping products illegally. Promoting products to young people was one of the most commons infractions.

With that in mind, some experts are calling for even harsher laws.

“What Ontario’s doing could be further strengthened with comprehensive restrictions on flavours for all stores, as well as nicotine levels,” Rob Cunningham, senior policy analyst for the Canadian Cancer Society, told the Globe.

If you or someone you know has experienced negative physical, mental, or emotional side effects from using JUUL, fill out the confidential form on our homepage for a free case review. You could be entitled to compensation through our JUUL lawsuit.

Image credit: David Whelan/Wikimedia Commons

juul social media activity spurs e-cigarette lawsuit

E-Cigarettes Remain Prominent on Social Media

JUUL’s advertising is central to our e-cigarette lawsuit. It is also a major point of concern for critics who blame the company’s bright, fun ads and robust social media presence for hooking a new generation of nicotine users. Though the company has significantly scaled back its corporate social media profile, e-cigarettes are still massively visible online.

According to a study conducted by University of California researchers and published in the journal Frontiers in Communication, Instagram posts marketing and promoting e-cigarettes outnumbered anti-e-cigarette posts 10,000 to one. The study aimed to understand whether anti-vaping campaigns, such as the US FDA’s “The Real Cost” campaign, which launched in 2018, had any impact.

“The FDA campaign on social media, it’s great that it’s there, but it’s not changing the trend of high prevalence of pro-vaping content,” lead study author Julia Vassey told the National Post in January. “The FDA campaign just becomes a drop in the ocean, practically, because it’s so hard to compete with the enormous volume of pro-vaping advertisements.”

The research team used deep learning technology to analyze tens of thousands of pro-vaping posts. It found that the most popular featured female models using e-cigarettes and men performing ‘vape tricks.’ The analysis confirms a central fear of everyone involved in an e-cigarette lawsuit: that pro-JUUL content targets young people’s vulnerabilities.

“That’s one of the dangerous things, youth are very susceptible to any type of influence that is so well advertised,” Vassey said to the Post. “Their brains are still developing, it’s hard to resist. They want to fit in and they want to be cool. All the marketing strategies are so well crafted in the pro-cigarette message.”

Facebook, which owns Instagram, is the biggest social media advertising platform on earth. Last year, it announced that influencers and e-cigarette manufacturers would no longer be allowed to collaborate on branded content. In Canada, the federal government also announced plans for a widespread ban on e-cigarette promotions, including on social media.

These are important measures which will surely reduce youth exposure to pro-vaping messages, but there are millions of young people across North America for whom this progress comes too late. If you currently vape using JUUL or have JUULed in the past, fill out the confidential case review form on our homepage for a free case assessment. You may be eligible for compensation through our e-cigarette lawsuit.

harmed by JUUL? Join a JUUL lawsuit

JUUL Followed in Big Tobacco’s Footsteps

When cigarette smokers first began to file lawsuits against American tobacco companies in the 1950s, they alleged that the companies manufactured and marketed a product that was unfit for public use; that they failed to warn consumers of the known risks associated with cigarette use; and that they violated consumer protection legislation. A second major wave of tobacco lawsuits in the 1980s alleged that tobacco companies also knew and failed to warn that their products were addictive. Our JUUL lawsuit alleges similar misdeeds – but that’s not the only way JUUL’s rise recalls big tobacco…

In October, the Los Angeles Times published a story based on a review of thousands of pages of JUUL’s internal records. It found direct links between the company’s nicotine salts formula and research conducted by Camel cigarettes in the 1970s and 80s. Part of Camel’s plan was to create a more palatable and intense nicotine experience that would appeal to younger users.

‘The evidence depicts a Silicon Valley start-up that purported to “deconstruct” Big Tobacco even as it emulated it, harvesting the industry’s technical savvy to launch a 21st century nicotine arms race,’ the article reads.

“Juul mimics the evil genius of the cigarette – but does it even better,” Matthew Myers, president of Campaign for Tobacco-Free Kids, told the Times. “They also pulled it off without any of the historical baggage, giving the deceptive illusion that it was safe.”

A study released in December also determined that JUUL’s nicotine formula is ‘nearly identical to the flavour and addictive profile’ of Marlboro cigarettes, according to Al Jazeera. Marlboro brand is owned by Altria Group Inc., the company that in 2018 purchased a 35 per cent stake in Juul Labs.

“Juul is all the things about Marlboro that are addictive,” researcher James Pankow said to Aljazeera. “Then they take away the bad smell and add some flavours. It’s a much more pleasant experience.”

While JUUL maintains that its products are designed to help smokers switch to a less harmful nicotine alternative, the company’s marketing practices and product design suggest that attracting non-smokers was always an aim, as our JUUL lawsuit alleges. E-cigarettes deliver a powerful nicotine punch without the negative side effects that push young users away from tobacco. They are also marketed and sold without stigmas that decades of anti-smoking rhetoric have helped establish. The result is a new nicotine addiction crisis in North America that is already affecting public health.

If you use JUUL or have used JUUL in the past, reach out today to discuss the possibility of financial compensation through our JUUL lawsuit. You can also fill out the free, confidential case review form on our homepage.

vaping lawsuits spurred by health concerns

Study Links E-Cigarettes to Lung Issues; AMA Calls for Vaping Ban

A study published last year in the American Journal of Preventative Medicine shows that long-term use of e-cigarettes ‘significantly increases’ risk of asthma and emphysema, according to a CBC report. Study subjects who used e-cigarettes were one-third more likely to develop lung disease than those who did not. Test subjects who used both e-cigarettes and traditional tobacco products experienced even higher risk.

Stanton Glantz of the University of California San Francisco’s Center for Tobacco Control Research and Education summed up the study’s findings in an interview with the CBC: “E-cigarettes are promoted as harmless,” he said, “and they’re not.”

The promotion of e-cigarettes like JUUL as a harmless alternative to tobacco products is at the centre of several vaping lawsuits, including our own mass tort claim against JUUL. While e-cigarettes may be a healthier alternative for individuals who are addicted to traditional cigarettes, they are by no means a safe product without health risks.

“Everybody, including me, used to think e-cigarettes are like cigarettes but not as bad,” Glantz, who is one of the study’s authors, added. “If you substitute a few e-cigarettes for cigarettes, you’re probably better off. It turns out you’re worse. E-cigarettes pose unique risks in terms of lung disease.”

Studies like Glantz’s are gaining traction among stakeholders across North America. Vaping lawsuits directed at JUUL and author manufacturers are being launched on a weekly basis. And in November, the American Medical Association (AMA) ‘called for a total ban on all e-cigarette and vaping products that are not approved by the U.S. Food and Drug Administration as smoking cessation tools,’ according to a separate CBC report.

“The recent lung illness outbreak has … shined a light on the fact that we have very little evidence about the short- and long-term health consequences of e-cigarettes and vaping products,” said AMA president Dr. Patrice Harris in a statement.

If you currently use JUUL or have used JUUL in the past, you may be entitled to financial compensation. Contact us today if you have experienced any physical, emotional, or behavioral issues associated with JUUL use, or fill out the free, confidential case review form on our homepage.

Image credit: Shutterstock

juul lawsuits allege juul targeted youth

JUUL Advertising and Youth Nicotine Addiction

The many JUUL lawsuits underway in Canada and the United States focus on a variety of alleged wrongs. Some accuse Juul Labs, JUUL’s manufacturer, of improper advertising; others say the company made users vulnerable to health issues without appropriate warning. Many allege that Juul Labs and other e-cigarette manufacturers created advertising campaigns targeted at young users, including teens. In doing so, they may have precipitated a continent-wide nicotine addiction crisis.

Most e-cigarette companies identify as their ideal customers adult smokers looking for a less harmful nicotine delivery system. Major public health and safety agencies, including Health Canada, concede that vaping contains fewer and different chemicals than tobacco products and may be safer than traditional cigarettes. However, nicotine use by young people is considered extremely damaging. Developing brains are more susceptible to addiction, and young people who begin using nicotine are more likely to remain addicted into adulthood. Health experts also warn that the long-term effects of sustained e-cigarette use remain unknown.

That’s why JUUL’s practice of creating youth-friendly advertising campaigns and products is so dangerous. In a recent investigative report, the Globe and Mail spoke to Stanford University surgeon and professor Robert Jackler, who studies tobacco marketing. His research found that Juul Labs used ‘pop-up sampling events featuring colourful designs and lounge spaces almost exclusively by young people.’

“Those of us in public health would like to see vaping become an off-ramp for adult smokers,” Jackler told the Globe. “Instead, it’s become a heavily travelled on-ramp for nicotine-naïve teenagers.”

If you use or have used JUUL and have experienced physical, emotional, or behavioural issues, fill out the form on our homepage for a free, confidential case review. JUUL is accused of illegally targeting minors with advertising and contributing to a wave of youth nicotine addiction. We can help – reach out today to learn more.  

new laws and JUUL lawsuits aim to reduce teen vaping

Canadian Lawmakers Crack Down on Youth Vaping

Most flavoured JUUL pods are no longer available for sale in stores or online in the United States. In Canada, fruity pods remain widely available – but their days may be numbered.

Vaping among Canadian youth rose 74 per cent between 2017 and 2018; today, an estimated one in four high school students vapes. Health experts believe flavoured vaping liquids, including those contained in JUUL pods, have contributed to the problem. According to a recent survey conducted by Smoke Free Nova Scotia, 95 per cent of youth vapers prefer flavoured liquids, and 48 per cent suggested they would quit vaping if the flavours were banned. Stats like these reinforce allegations that JUUL targeted and appealed to youth, a key point in our JUUL lawsuit.

Nova Scotia became the first province in Canada to approve a ban on all flavoured e-cigarettes and e-liquids this month; the ban will come into effect in April 2020. The province will also launch an anti-vaping public education campaign next year.

“This is about reducing the [youth vaping] rates,” said Health Minister Randy Delorey, according to CBC Nova Scotia. “What we’ve seen in the last couple of years since e-cigarettes have become widely available in Canada and indeed throughout much of North American is a rapidly growing rate, in particular youth vaping.”

The Province of British Columbia has also decided to crack down on youth vaping. Last month, it approved a plan to limit the availability of certain flavours, cap the amount of nicotine that can be included in pods, and introduce an industry-specific tax on vaping products.

Ontario, too, is considering a crackdown on flavoured pods.

“We do know there is more to be done so we are taking a look at the flavoured vapes,” said Health Minister Christine Elliott, according to CBC News Toronto. “We are looking at nicotine content in vapes. We are looking at where vaping products should be sold … We will be taking more steps, absolutely.”

Flavoured pods are central to allegations in our JUUL lawsuit and similar claims that Juul Labs targeted young users in its advertising and product design. By creating flavours that appeal to young people, JUUL has directly contributed to a nicotine-addiction epidemic among North American youth. If you use or have used JUUL, fill out the form on our homepage for a confidential free case review. You could be entitled to compensation.

JUUL lawsuits focus on flavoured pods

Why Did Juul Discontinue Flavoured Pods?

In October, Juul Labs announced it was ending sales of fruity-flavoured vape pods in the United States. Flavours such as mango, crème, fruit, and cucumber were already removed from store shelves; now, they would disappear from the company’s online store, as well. Lawyers and plaintiffs involved in Juul lawsuits breathed a sigh of relief.

“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” said Juul Labs CEO K.C. Crosthwaite in a release at the time.

Juul’s popular flavoured pods are seen as proof that the company marketed its products directly to young and underage users. Juul claims the flavours are necessary to lure tobacco users away from traditional cigarettes; public health experts and lawmakers disagree.

Weeks later, on November 7, Juul announced it would also withdraw mint pods from the US market. The company’s unwillingness to withdraw mint alongside other fruity flavours indicated a lack of good faith to many stakeholders. If the aim of discontinuing the pods was to discourage underage youth, why not withdraw a flavour that was a favourite among high school students?

Today, only menthol and tobacco flavour pods are available for sale in the United States. In Canada, Juul users can still purchase mint pods on the company’s website, alongside mango, vanilla, fruit, and cucumber. If the company believed it was necessary to withdraw these flavours to discourage underage use in the United States, why wouldn’t they also discontinue the flavours in Canada?

Numerous Juul lawsuits accuse the company of explicitly targeting underage consumers with alluring and misleading marketing and fruity, youth-friendly flavours. Today, health officials say teenage e-cigarette use has reached epidemic proportions, and Juul dominates the North American e-cigarette market. If you feel that you are addicted to Juul or have experienced health issues as a result of Juul use, fill out our free and confidential case review form today. You may be entitled to compensation.

Why Are Four US States Suing JUUL?

Juul Labs, the manufacturer of JUUL e-cigarettes, has been accused of wrongdoing by dozens of parties in numerous lawsuits. Most notably, several states including North Carolina, California, New York, and the District of Columbia have launched JUUL lawsuits alleging a series of wrongs: marketing to minors, misrepresenting the product as less harmful than it really is, downplaying the presence and danger of nicotine, and creating a generation of users addicted to e-cigarettes.

“JUUL targeted young people as customers. As a result, vaping has become an epidemic among minors,” said North Carolina Attorney General Josh Stein in a statement in May. “JUUL’s business practices are not only reckless, they’re illegal. And I intend to put a stop to them. We cannot allow another generation of young people to become addicted to nicotine.”

The North Carolina complaint alleges Juul Labs failed to appropriately disclose the dangers of its product.

“[A] typical JUUL pod is so strong and addictive that it is nearly three times the permissible concentration allowed for sale in a number of countries for people of all ages,” the North Carolina lawsuit states.

In California, the company’s age-verification system for online sales is the crux of the matter. That state’s lawsuit alleges the company not only marketed to young people, but also failed to prevent minors from making purchases through its online store.

“While Juul’s projects soared, their users became addicted and health compromised,” said state Attorney General Xavier Bacerra at a press conference.

New York’s lawsuit focuses on JUUL’s marketing to young users, its lack of transparency regarding nicotine content, and its role in creating a new generation of nicotine addicts. The lawsuit claims JUUL allowed its products to be sold to minors and falsely claimed they were safer than cigarettes, according to CNBC.

“There is no doubt that JUUL, the largest e-cigarette company, has caused this addiction,” New York Attorney General Letitia James said at a news conference.

If you have experienced mental, physical, or emotional health issues related to JUUL use, contact us today or fill out the form on our homepage for a free and confidential case review. You may be entitled to compensation for the damages you have incurred.

Image credit: U.S. Air Force photo by Staff Sgt. Joshua Magbanua