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JUUL Followed in Big Tobacco’s Footsteps

When cigarette smokers first began to file lawsuits against American tobacco companies in the 1950s, they alleged that the companies manufactured and marketed a product that was unfit for public use; that they failed to warn consumers of the known risks associated with cigarette use; and that they violated consumer protection legislation. A second major wave of tobacco lawsuits in the 1980s alleged that tobacco companies also knew and failed to warn that their products were addictive. Our JUUL lawsuit alleges similar misdeeds – but that’s not the only way JUUL’s rise recalls big tobacco…

In October, the Los Angeles Times published a story based on a review of thousands of pages of JUUL’s internal records. It found direct links between the company’s nicotine salts formula and research conducted by Camel cigarettes in the 1970s and 80s. Part of Camel’s plan was to create a more palatable and intense nicotine experience that would appeal to younger users.

‘The evidence depicts a Silicon Valley start-up that purported to “deconstruct” Big Tobacco even as it emulated it, harvesting the industry’s technical savvy to launch a 21st century nicotine arms race,’ the article reads.

“Juul mimics the evil genius of the cigarette – but does it even better,” Matthew Myers, president of Campaign for Tobacco-Free Kids, told the Times. “They also pulled it off without any of the historical baggage, giving the deceptive illusion that it was safe.”

A study released in December also determined that JUUL’s nicotine formula is ‘nearly identical to the flavour and addictive profile’ of Marlboro cigarettes, according to Al Jazeera. Marlboro brand is owned by Altria Group Inc., the company that in 2018 purchased a 35 per cent stake in Juul Labs.

“Juul is all the things about Marlboro that are addictive,” researcher James Pankow said to Aljazeera. “Then they take away the bad smell and add some flavours. It’s a much more pleasant experience.”

While JUUL maintains that its products are designed to help smokers switch to a less harmful nicotine alternative, the company’s marketing practices and product design suggest that attracting non-smokers was always an aim, as our JUUL lawsuit alleges. E-cigarettes deliver a powerful nicotine punch without the negative side effects that push young users away from tobacco. They are also marketed and sold without stigmas that decades of anti-smoking rhetoric have helped establish. The result is a new nicotine addiction crisis in North America that is already affecting public health.

If you use JUUL or have used JUUL in the past, reach out today to discuss the possibility of financial compensation through our JUUL lawsuit. You can also fill out the free, confidential case review form on our homepage.

vaping lawsuits spurred by health concerns

Study Links E-Cigarettes to Lung Issues; AMA Calls for Vaping Ban

A study published last year in the American Journal of Preventative Medicine shows that long-term use of e-cigarettes ‘significantly increases’ risk of asthma and emphysema, according to a CBC report. Study subjects who used e-cigarettes were one-third more likely to develop lung disease than those who did not. Test subjects who used both e-cigarettes and traditional tobacco products experienced even higher risk.

Stanton Glantz of the University of California San Francisco’s Center for Tobacco Control Research and Education summed up the study’s findings in an interview with the CBC: “E-cigarettes are promoted as harmless,” he said, “and they’re not.”

The promotion of e-cigarettes like JUUL as a harmless alternative to tobacco products is at the centre of several vaping lawsuits, including our own mass tort claim against JUUL. While e-cigarettes may be a healthier alternative for individuals who are addicted to traditional cigarettes, they are by no means a safe product without health risks.

“Everybody, including me, used to think e-cigarettes are like cigarettes but not as bad,” Glantz, who is one of the study’s authors, added. “If you substitute a few e-cigarettes for cigarettes, you’re probably better off. It turns out you’re worse. E-cigarettes pose unique risks in terms of lung disease.”

Studies like Glantz’s are gaining traction among stakeholders across North America. Vaping lawsuits directed at JUUL and author manufacturers are being launched on a weekly basis. And in November, the American Medical Association (AMA) ‘called for a total ban on all e-cigarette and vaping products that are not approved by the U.S. Food and Drug Administration as smoking cessation tools,’ according to a separate CBC report.

“The recent lung illness outbreak has … shined a light on the fact that we have very little evidence about the short- and long-term health consequences of e-cigarettes and vaping products,” said AMA president Dr. Patrice Harris in a statement.

If you currently use JUUL or have used JUUL in the past, you may be entitled to financial compensation. Contact us today if you have experienced any physical, emotional, or behavioral issues associated with JUUL use, or fill out the free, confidential case review form on our homepage.

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new laws and JUUL lawsuits aim to reduce teen vaping

Canadian Lawmakers Crack Down on Youth Vaping

Most flavoured JUUL pods are no longer available for sale in stores or online in the United States. In Canada, fruity pods remain widely available – but their days may be numbered.

Vaping among Canadian youth rose 74 per cent between 2017 and 2018; today, an estimated one in four high school students vapes. Health experts believe flavoured vaping liquids, including those contained in JUUL pods, have contributed to the problem. According to a recent survey conducted by Smoke Free Nova Scotia, 95 per cent of youth vapers prefer flavoured liquids, and 48 per cent suggested they would quit vaping if the flavours were banned. Stats like these reinforce allegations that JUUL targeted and appealed to youth, a key point in our JUUL lawsuit.

Nova Scotia became the first province in Canada to approve a ban on all flavoured e-cigarettes and e-liquids this month; the ban will come into effect in April 2020. The province will also launch an anti-vaping public education campaign next year.

“This is about reducing the [youth vaping] rates,” said Health Minister Randy Delorey, according to CBC Nova Scotia. “What we’ve seen in the last couple of years since e-cigarettes have become widely available in Canada and indeed throughout much of North American is a rapidly growing rate, in particular youth vaping.”

The Province of British Columbia has also decided to crack down on youth vaping. Last month, it approved a plan to limit the availability of certain flavours, cap the amount of nicotine that can be included in pods, and introduce an industry-specific tax on vaping products.

Ontario, too, is considering a crackdown on flavoured pods.

“We do know there is more to be done so we are taking a look at the flavoured vapes,” said Health Minister Christine Elliott, according to CBC News Toronto. “We are looking at nicotine content in vapes. We are looking at where vaping products should be sold … We will be taking more steps, absolutely.”

Flavoured pods are central to allegations in our JUUL lawsuit and similar claims that Juul Labs targeted young users in its advertising and product design. By creating flavours that appeal to young people, JUUL has directly contributed to a nicotine-addiction epidemic among North American youth. If you use or have used JUUL, fill out the form on our homepage for a confidential free case review. You could be entitled to compensation.

JUUL lawsuits focus on flavoured pods

Why Did Juul Discontinue Flavoured Pods?

In October, Juul Labs announced it was ending sales of fruity-flavoured vape pods in the United States. Flavours such as mango, crème, fruit, and cucumber were already removed from store shelves; now, they would disappear from the company’s online store, as well. Lawyers and plaintiffs involved in Juul lawsuits breathed a sigh of relief.

“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” said Juul Labs CEO K.C. Crosthwaite in a release at the time.

Juul’s popular flavoured pods are seen as proof that the company marketed its products directly to young and underage users. Juul claims the flavours are necessary to lure tobacco users away from traditional cigarettes; public health experts and lawmakers disagree.

Weeks later, on November 7, Juul announced it would also withdraw mint pods from the US market. The company’s unwillingness to withdraw mint alongside other fruity flavours indicated a lack of good faith to many stakeholders. If the aim of discontinuing the pods was to discourage underage youth, why not withdraw a flavour that was a favourite among high school students?

Today, only menthol and tobacco flavour pods are available for sale in the United States. In Canada, Juul users can still purchase mint pods on the company’s website, alongside mango, vanilla, fruit, and cucumber. If the company believed it was necessary to withdraw these flavours to discourage underage use in the United States, why wouldn’t they also discontinue the flavours in Canada?

Numerous Juul lawsuits accuse the company of explicitly targeting underage consumers with alluring and misleading marketing and fruity, youth-friendly flavours. Today, health officials say teenage e-cigarette use has reached epidemic proportions, and Juul dominates the North American e-cigarette market. If you feel that you are addicted to Juul or have experienced health issues as a result of Juul use, fill out our free and confidential case review form today. You may be entitled to compensation.

Why Are Four US States Suing JUUL?

Juul Labs, the manufacturer of JUUL e-cigarettes, has been accused of wrongdoing by dozens of parties in numerous lawsuits. Most notably, several states including North Carolina, California, New York, and the District of Columbia have launched JUUL lawsuits alleging a series of wrongs: marketing to minors, misrepresenting the product as less harmful than it really is, downplaying the presence and danger of nicotine, and creating a generation of users addicted to e-cigarettes.

“JUUL targeted young people as customers. As a result, vaping has become an epidemic among minors,” said North Carolina Attorney General Josh Stein in a statement in May. “JUUL’s business practices are not only reckless, they’re illegal. And I intend to put a stop to them. We cannot allow another generation of young people to become addicted to nicotine.”

The North Carolina complaint alleges Juul Labs failed to appropriately disclose the dangers of its product.

“[A] typical JUUL pod is so strong and addictive that it is nearly three times the permissible concentration allowed for sale in a number of countries for people of all ages,” the North Carolina lawsuit states.

In California, the company’s age-verification system for online sales is the crux of the matter. That state’s lawsuit alleges the company not only marketed to young people, but also failed to prevent minors from making purchases through its online store.

“While Juul’s projects soared, their users became addicted and health compromised,” said state Attorney General Xavier Bacerra at a press conference.

New York’s lawsuit focuses on JUUL’s marketing to young users, its lack of transparency regarding nicotine content, and its role in creating a new generation of nicotine addicts. The lawsuit claims JUUL allowed its products to be sold to minors and falsely claimed they were safer than cigarettes, according to CNBC.

“There is no doubt that JUUL, the largest e-cigarette company, has caused this addiction,” New York Attorney General Letitia James said at a news conference.

If you have experienced mental, physical, or emotional health issues related to JUUL use, contact us today or fill out the form on our homepage for a free and confidential case review. You may be entitled to compensation for the damages you have incurred.

Image credit: U.S. Air Force photo by Staff Sgt. Joshua Magbanua

Apply for JUUL lawsuit

If You’ve Used JUUL, You Could be Entitled to Financial Compensation

North America is in the midst of a vaping epidemic, and young people are affected more than most. Roughly 37 per cent of 12th graders vaped in 2018 in the United States, up from 28 per cent in 2017 (NIH News in Health). In Canada, vaping rates among 16- to 19-year-olds increased 74 per cent in that time, from 8.4 per cent to 14.6 per cent (Canadian Cancer Society).

At the heart of the epidemic is JUUL, a popular e-cigarette that currently holds around 75 per cent of the US market and 78 per cent of the Canadian market. Juul Labs, the company behind the product, was valued at $24 billion in October, and has been valued as high as $38 billion in the past two years. In early 2019, the company forecasted revenues of $3.4 billion for the year.

Juul Labs has marketed its hugely successful vaping product as a safer alternative to cigarettes and a tool to help tobacco smokers quit. However, the company has been accused of causing a wave of nicotine addiction among non-smokers; targeting young people with suggestive and deceptive advertising; failing to provide ample warnings about potential health risks; and a slew of other wrongs. JUUL is actively contributing to an unhealthier future in North America – and we are committed to holding them responsible.

If you use JUUL or have used JUUL in the past, sign up today to join our JUUL lawsuit. Clients who have experienced physical, emotional, or behavioral symptoms associated with JUUL use could have access to financial compensation. This lawsuit is open to clients in the United States and Canada. American clients will be represented by Domnick, Cunningham & Whalen of Palm Beach Gardens, Florida, and Canadians will be represented by Neinstein Personal Injury Lawyers of Toronto, Ontario.

JUULing can cause nicotine addiction and could be responsible for a range of serious health issues. It has also been deceptively marketed, including to young people and non-smokers. Don’t let JUUL operate with impunity – make you voice heard and sign up for a confidential free case review at www.juulvapeclaims.com.

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