Massachusetts launches JUUL lawsuit

Massachusetts & Pennsylvania Sue JUUL

Massachusetts became the latest state to bring legal action against Juul Labs last month. The lawsuit, announced by Attorney General Maura Healey on February 12, contains striking allegations that the company advertised to minors in its early days. Specifically, it claims that the company purchased, or paid a supplier to purchase, advertising space on youth-focused websites including those for Nickelodeon, the Cartoon Network, Seventeen magazine, and numerous other educational and lifestyle sites targeted at children and teens.

The state also claims that Juul Labs declined a proposal from a former marketing provider to create messaging aimed at adult smokers. Instead, it is alleged to have hired an in-house art director to produce a ‘youth-oriented campaign featuring beautiful models in provocative poses,’ according to the New York Times.

“Juul decided against doing an ad campaign designed for an older audience and instead specifically chose one that targeted young people,” said Attorney General Healey, per the Times. “The information that we uncovered in our investigation demonstrates Juul’s intent – they didn’t accidentally create an advertising campaign with young and attractive people – that’s what they were going for all along.”

JUUL’s inappropriate advertising to young people and non-smokers is central to the JUUL lawsuit for which we are currently accepting clients. We are also concerned about insincere messaging around the product’s nicotine levels.

The Massachusetts lawsuit additionally claimed that JUUL sought to recruit media personalities with large underage following, including musician Miley Cyrus, model Cara Delevingne, actor Kristen Stewart, and fashion personalities Luka Sabbat and Tavi Gevinson.

Massachusetts wasn’t the only state to bring action against Juul Labs last month; Pennsylvania also sued the company, alleging it ‘misled consumers about the addictive nature of its liquid nicotine pods and marketed them to youths,’ the Times reported.

If you have experienced mental, physical, or emotional side effects from using JUUL, fill out a free, confidential case review on our homepage. You may be able to secure financial compensation for the losses you have suffered through our JUUL lawsuit.

vaping lawsuits spurred by health concerns

Study Links E-Cigarettes to Lung Issues; AMA Calls for Vaping Ban

A study published last year in the American Journal of Preventative Medicine shows that long-term use of e-cigarettes ‘significantly increases’ risk of asthma and emphysema, according to a CBC report. Study subjects who used e-cigarettes were one-third more likely to develop lung disease than those who did not. Test subjects who used both e-cigarettes and traditional tobacco products experienced even higher risk.

Stanton Glantz of the University of California San Francisco’s Center for Tobacco Control Research and Education summed up the study’s findings in an interview with the CBC: “E-cigarettes are promoted as harmless,” he said, “and they’re not.”

The promotion of e-cigarettes like JUUL as a harmless alternative to tobacco products is at the centre of several vaping lawsuits, including our own mass tort claim against JUUL. While e-cigarettes may be a healthier alternative for individuals who are addicted to traditional cigarettes, they are by no means a safe product without health risks.

“Everybody, including me, used to think e-cigarettes are like cigarettes but not as bad,” Glantz, who is one of the study’s authors, added. “If you substitute a few e-cigarettes for cigarettes, you’re probably better off. It turns out you’re worse. E-cigarettes pose unique risks in terms of lung disease.”

Studies like Glantz’s are gaining traction among stakeholders across North America. Vaping lawsuits directed at JUUL and author manufacturers are being launched on a weekly basis. And in November, the American Medical Association (AMA) ‘called for a total ban on all e-cigarette and vaping products that are not approved by the U.S. Food and Drug Administration as smoking cessation tools,’ according to a separate CBC report.

“The recent lung illness outbreak has … shined a light on the fact that we have very little evidence about the short- and long-term health consequences of e-cigarettes and vaping products,” said AMA president Dr. Patrice Harris in a statement.

If you currently use JUUL or have used JUUL in the past, you may be entitled to financial compensation. Contact us today if you have experienced any physical, emotional, or behavioral issues associated with JUUL use, or fill out the free, confidential case review form on our homepage.

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