In October, Juul Labs announced it was ending sales of fruity-flavoured vape pods in the United States. Flavours such as mango, crème, fruit, and cucumber were already removed from store shelves; now, they would disappear from the company’s online store, as well. Lawyers and plaintiffs involved in Juul lawsuits breathed a sigh of relief.
“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” said Juul Labs CEO K.C. Crosthwaite in a release at the time.
Juul’s popular flavoured pods are seen as proof that the company marketed its products directly to young and underage users. Juul claims the flavours are necessary to lure tobacco users away from traditional cigarettes; public health experts and lawmakers disagree.
Weeks later, on November 7, Juul announced it would also withdraw mint pods from the US market. The company’s unwillingness to withdraw mint alongside other fruity flavours indicated a lack of good faith to many stakeholders. If the aim of discontinuing the pods was to discourage underage youth, why not withdraw a flavour that was a favourite among high school students?
Today, only menthol and tobacco flavour pods are available for sale in the United States. In Canada, Juul users can still purchase mint pods on the company’s website, alongside mango, vanilla, fruit, and cucumber. If the company believed it was necessary to withdraw these flavours to discourage underage use in the United States, why wouldn’t they also discontinue the flavours in Canada?
Numerous Juul lawsuits accuse the company of explicitly targeting underage consumers with alluring and misleading marketing and fruity, youth-friendly flavours. Today, health officials say teenage e-cigarette use has reached epidemic proportions, and Juul dominates the North American e-cigarette market. If you feel that you are addicted to Juul or have experienced health issues as a result of Juul use, fill out our free and confidential case review form today. You may be entitled to compensation.