Why Are Four US States Suing JUUL?

Juul Labs, the manufacturer of JUUL e-cigarettes, has been accused of wrongdoing by dozens of parties in numerous lawsuits. Most notably, several states including North Carolina, California, New York, and the District of Columbia have launched JUUL lawsuits alleging a series of wrongs: marketing to minors, misrepresenting the product as less harmful than it really is, downplaying the presence and danger of nicotine, and creating a generation of users addicted to e-cigarettes.

“JUUL targeted young people as customers. As a result, vaping has become an epidemic among minors,” said North Carolina Attorney General Josh Stein in a statement in May. “JUUL’s business practices are not only reckless, they’re illegal. And I intend to put a stop to them. We cannot allow another generation of young people to become addicted to nicotine.”

The North Carolina complaint alleges Juul Labs failed to appropriately disclose the dangers of its product.

“[A] typical JUUL pod is so strong and addictive that it is nearly three times the permissible concentration allowed for sale in a number of countries for people of all ages,” the North Carolina lawsuit states.

In California, the company’s age-verification system for online sales is the crux of the matter. That state’s lawsuit alleges the company not only marketed to young people, but also failed to prevent minors from making purchases through its online store.

“While Juul’s projects soared, their users became addicted and health compromised,” said state Attorney General Xavier Bacerra at a press conference.

New York’s lawsuit focuses on JUUL’s marketing to young users, its lack of transparency regarding nicotine content, and its role in creating a new generation of nicotine addicts. The lawsuit claims JUUL allowed its products to be sold to minors and falsely claimed they were safer than cigarettes, according to CNBC.

“There is no doubt that JUUL, the largest e-cigarette company, has caused this addiction,” New York Attorney General Letitia James said at a news conference.

If you have experienced mental, physical, or emotional health issues related to JUUL use, contact us today or fill out the form on our homepage for a free and confidential case review. You may be entitled to compensation for the damages you have incurred.

Image credit: U.S. Air Force photo by Staff Sgt. Joshua Magbanua