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JUUL Followed in Big Tobacco’s Footsteps

When cigarette smokers first began to file lawsuits against American tobacco companies in the 1950s, they alleged that the companies manufactured and marketed a product that was unfit for public use; that they failed to warn consumers of the known risks associated with cigarette use; and that they violated consumer protection legislation. A second major wave of tobacco lawsuits in the 1980s alleged that tobacco companies also knew and failed to warn that their products were addictive. Our JUUL lawsuit alleges similar misdeeds – but that’s not the only way JUUL’s rise recalls big tobacco…

In October, the Los Angeles Times published a story based on a review of thousands of pages of JUUL’s internal records. It found direct links between the company’s nicotine salts formula and research conducted by Camel cigarettes in the 1970s and 80s. Part of Camel’s plan was to create a more palatable and intense nicotine experience that would appeal to younger users.

‘The evidence depicts a Silicon Valley start-up that purported to “deconstruct” Big Tobacco even as it emulated it, harvesting the industry’s technical savvy to launch a 21st century nicotine arms race,’ the article reads.

“Juul mimics the evil genius of the cigarette – but does it even better,” Matthew Myers, president of Campaign for Tobacco-Free Kids, told the Times. “They also pulled it off without any of the historical baggage, giving the deceptive illusion that it was safe.”

A study released in December also determined that JUUL’s nicotine formula is ‘nearly identical to the flavour and addictive profile’ of Marlboro cigarettes, according to Al Jazeera. Marlboro brand is owned by Altria Group Inc., the company that in 2018 purchased a 35 per cent stake in Juul Labs.

“Juul is all the things about Marlboro that are addictive,” researcher James Pankow said to Aljazeera. “Then they take away the bad smell and add some flavours. It’s a much more pleasant experience.”

While JUUL maintains that its products are designed to help smokers switch to a less harmful nicotine alternative, the company’s marketing practices and product design suggest that attracting non-smokers was always an aim, as our JUUL lawsuit alleges. E-cigarettes deliver a powerful nicotine punch without the negative side effects that push young users away from tobacco. They are also marketed and sold without stigmas that decades of anti-smoking rhetoric have helped establish. The result is a new nicotine addiction crisis in North America that is already affecting public health.

If you use JUUL or have used JUUL in the past, reach out today to discuss the possibility of financial compensation through our JUUL lawsuit. You can also fill out the free, confidential case review form on our homepage.

new laws and JUUL lawsuits aim to reduce teen vaping

Canadian Lawmakers Crack Down on Youth Vaping

Most flavoured JUUL pods are no longer available for sale in stores or online in the United States. In Canada, fruity pods remain widely available – but their days may be numbered.

Vaping among Canadian youth rose 74 per cent between 2017 and 2018; today, an estimated one in four high school students vapes. Health experts believe flavoured vaping liquids, including those contained in JUUL pods, have contributed to the problem. According to a recent survey conducted by Smoke Free Nova Scotia, 95 per cent of youth vapers prefer flavoured liquids, and 48 per cent suggested they would quit vaping if the flavours were banned. Stats like these reinforce allegations that JUUL targeted and appealed to youth, a key point in our JUUL lawsuit.

Nova Scotia became the first province in Canada to approve a ban on all flavoured e-cigarettes and e-liquids this month; the ban will come into effect in April 2020. The province will also launch an anti-vaping public education campaign next year.

“This is about reducing the [youth vaping] rates,” said Health Minister Randy Delorey, according to CBC Nova Scotia. “What we’ve seen in the last couple of years since e-cigarettes have become widely available in Canada and indeed throughout much of North American is a rapidly growing rate, in particular youth vaping.”

The Province of British Columbia has also decided to crack down on youth vaping. Last month, it approved a plan to limit the availability of certain flavours, cap the amount of nicotine that can be included in pods, and introduce an industry-specific tax on vaping products.

Ontario, too, is considering a crackdown on flavoured pods.

“We do know there is more to be done so we are taking a look at the flavoured vapes,” said Health Minister Christine Elliott, according to CBC News Toronto. “We are looking at nicotine content in vapes. We are looking at where vaping products should be sold … We will be taking more steps, absolutely.”

Flavoured pods are central to allegations in our JUUL lawsuit and similar claims that Juul Labs targeted young users in its advertising and product design. By creating flavours that appeal to young people, JUUL has directly contributed to a nicotine-addiction epidemic among North American youth. If you use or have used JUUL, fill out the form on our homepage for a confidential free case review. You could be entitled to compensation.

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If You’ve Used JUUL, You Could be Entitled to Financial Compensation

North America is in the midst of a vaping epidemic, and young people are affected more than most. Roughly 37 per cent of 12th graders vaped in 2018 in the United States, up from 28 per cent in 2017 (NIH News in Health). In Canada, vaping rates among 16- to 19-year-olds increased 74 per cent in that time, from 8.4 per cent to 14.6 per cent (Canadian Cancer Society).

At the heart of the epidemic is JUUL, a popular e-cigarette that currently holds around 75 per cent of the US market and 78 per cent of the Canadian market. Juul Labs, the company behind the product, was valued at $24 billion in October, and has been valued as high as $38 billion in the past two years. In early 2019, the company forecasted revenues of $3.4 billion for the year.

Juul Labs has marketed its hugely successful vaping product as a safer alternative to cigarettes and a tool to help tobacco smokers quit. However, the company has been accused of causing a wave of nicotine addiction among non-smokers; targeting young people with suggestive and deceptive advertising; failing to provide ample warnings about potential health risks; and a slew of other wrongs. JUUL is actively contributing to an unhealthier future in North America – and we are committed to holding them responsible.

If you use JUUL or have used JUUL in the past, sign up today to join our JUUL lawsuit. Clients who have experienced physical, emotional, or behavioral symptoms associated with JUUL use could have access to financial compensation. This lawsuit is open to clients in the United States and Canada. American clients will be represented by Domnick, Cunningham & Whalen of Palm Beach Gardens, Florida, and Canadians will be represented by Neinstein Personal Injury Lawyers of Toronto, Ontario.

JUULing can cause nicotine addiction and could be responsible for a range of serious health issues. It has also been deceptively marketed, including to young people and non-smokers. Don’t let JUUL operate with impunity – make you voice heard and sign up for a confidential free case review at www.juulvapeclaims.com.

Image credit: Mylesclark96/Wikimedia Commons